TikToker Rebecca Luna dies at 49 after battling rare form of dementia

TikToker Rebecca Luna has died via a form of assisted dying after documenting her battle with young-onset Alzheimer’s for over a year.

Luna, who had almost 100,000 followers on her newest TikTok account, was diagnosed with the rare form of dementia back in April 2025, and quickly began documenting her diagnosis and fight for fans. 

On July 23, she had uploaded a TikTok saying that she had a date for medical assistance in dying (MAID) – which was initially August, but that had been brought forward to July 25 and that she’d be spending time with her family before then. 

“It’s a hard decision to make, because I’m living in a body that doesn’t feel comfortable, safe, good, nothing,” Luna said. “It feels terrible. And so the idea of waiting two weeks felt like too much. I don’t wanna be dying before I’m 50, but I have had a good life actually.”

TikToker Rebecca Luna dies via assisted dying

On July 26, a post was uploaded to her TikTok account, confirming that the 49-year-old had passed away.

“Rebecca passed away July 25th at approximately 1:15pm, surrounded by her loved ones,” the post said. “Thank you for your support and privacy.”

That post has gotten almost 5 million views as of writing, with fans sharing their condolences with Luna’s family on some of her older videos. 

TikTok: Rebecca Luna

Luna’s death was announced via a TikTok post.

“May your transition be beautiful and peaceful,” said one. “I hope you’ve found peace. From the short time I’ve been watching your videos, you’ve been such a bright light,” added another. “I just wish I would have found your TikTok sooner. May you rest in peace,” commented another.

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Others have donated to a GoFundMe that has been set up to benefit Rebecca’s children, with $11,000 CAD being raised so far. 

“All blessings and well wishes are warmly appreciated and I love you all. I couldn’t have come this far without you,” the donation page says.

If you have been affected by issues raised in this article, information and support is available from the Suicide Prevention Helpline 1-800-273-8255 (USA) or the Samaritans 116-123 (UK).